Have you ever heard the term, "The Money's In The List?"

Well, if you have, then chances are you've been looking for a way to make money online and if so, chances are you've come across some very persuasive business opportunities that were so well crafted and presented, that you knew for sure you were going to finally make it big financially. So you bought into the "hype" and jumped in with both feet (and a big chunk of your paycheck) and after busting your buns and doing everything the system, or your upline told you to do, you were no better off financially than before you spent all those hard earned dollars and wasted all those hours.


Hi, I'm Rod Martinsen.

I have been online since 1998, built my first website in 1999 and in the year 2003, I came across an ebook by Rosalind Gardner called, "The Super Affiliate Handbook." I read it on my computer, then I printed it out and read it several more times over the course of a few weeks.

I got so excited about affiliate marketing that I just knew I would be swimming in money before the year's end. But guess what? That year passed and then almost 11 more before I realized what I was doing wrong.

In her book, Rosalind never mentions building a list. She just talks about different ways of getting traffic to your website where you could sell affiliate products and earn nice commissions, but nothing about building a list.

Then over the years a whole bunch more opportunities turned up like PushButton Xtreme, $25 Email Processing System, The Rich Jerk, Google Sniper, The Clickbank Code and many others that I poured money and time into with very little success because I was sending all the traffic to the sales pages instead of a lead capture page.

Statistics have proven time and again that a prospect needs to hear about your opportunity, product or service at least seven times before they will take action to join your business or buy your product or service. It's called The Rule of 7, look it up. So sending traffic directly to an affiliate sales page or a business opportunity is a total waste of time and money, and I found that out the hard way. Oh sure, I made sales, but it was never enough to write home about. In fact I always spent more money on traffic than I got back in commissions. And what really kicks me in the pants is that I knew about list building years ago, but I just kept believing I would eventually find the product or opportunity that would make me rich without the hassles of building a list.

And then one day it finally sunk in. The rule of 7. By sending all the traffic to the affiliate sales pages I was only getting the offer in front of my prospects one time. So if you don't get a prospect's contact information, how are you going to get your offer in front of them seven times? You're not. The ONLY way, is to build a list of names and email addresses. And with a good lead capture page, you can always expect a 30 to 60 percent opt-in rate and that means for every 100 visitors you buy, you will have 30 to 60 of them added to your list that you can market to for years to come. It's a no-brainer. I firmly believe that if I would have built a list in the beginning instead of sending all the traffic to the sales pages, I would have had success with every opportunity and affiliate product I promoted.

Is list building hard to do?

Once you have your lead capture page setup, building your list is as easy as sending traffic to an affiliate sales page. No matter what, you need traffic. So instead of sending the traffic to a sales page, invest in a domain name and hosting account of your own, build a lead capture page and send the traffic there. You will also need an autoresponder account to maintain your list. Aweber is my autoresponder of choice and you can set it up to deliver an unlimited series of emails to your list automatically, freeing up your precious time.



The following video is a 2 minute snippet from a webinar Mike Dillard did, who has over 488,000 subscribers on his list.

Imagine what a large list could do for you!




Now, we all know that a list that size takes quite awhile to build, but even a small list, if done right, can bring in a substantial income and by done right, let me explain;

When I first started building a list, I was being trained by a mentor whom I paid $3,000.00 to teach me how to become a solo ad vendor. Solo ad vendors rely on a very large list because they are selling clicks. So let's say you wanted to buy 100 clicks at 60 cents per click, which is a pretty common price for solo ad vendors. The first thing you would do is pay the vendor and give him the link that you want him to send the traffic to. He would then put your link in a system that keeps track of how many total clicks and unique clicks you have received. Most vendors will over deliver by 10%, which means your website would get 110 unique visits from real people. The way they send you the clicks is by sending an email to their own list and enticing them to click on a link in that email. When they click the link, they are sent through the system which tracks them and then sends them to your website. Once you have received the amount of traffic you paid for, plus 10 percent, the system will automatically stop sending you traffic and the traffic that keeps coming into the system is sent through a rotator that serves the clicks to other customers.

So, for a solo ad vendor to continually be serving clicks to customers, they have to continually send emails to their own list. Most solo ad vendors send three emails per day to their list and below are examples of actual emails that four vendors sent to their list. Notice how they write the subject line to entice the subscriber to open the email.


As you can see by those examples, the only purpose for sending emails like that is to get the subscriber to click on the links. As you can imagine, inundating your list with emails like that will get a lot of unsubscribes and some spam complaints. I built a list of about 3000 subscribers in 2 months and when I was sending emails like that to my list I felt very uncomfortable. Though I was making money selling clicks, it just didn't feel ethical, and besides, because of sending so many emails like those above, my open rate got down to 2 and 3 percent. That means that only 2 or 3 of every 100 subscribers on my list were opening their emails. It didn't take me long to realize that a solo ad vendor is not what I wanted to be.

I quit selling clicks and decided to just send Clickbank affiliate offers to my list and believe it or not, I actually made some sales. Even after inundating my list with emails like those above, I was getting some sales and that is when I realized that a list with a high open rate would be priceless. I immediately started to plan a completely different strategy. Instead of trying to sell something every time I sent out an email, I would find a way to help them. To give them something that they wanted or needed that was not self serving. And if I did send them an affiliate offer where I would make a commission, it was NEVER a hard sell. Just a simple suggestion and then in the same email, give THEM something of quality.

Since my list had such a poor open rate, I deleted the entire thing and started over from scratch. Now my subscribers look forward to hearing from me because I always have their interests in mind and my open rate now ranges from 40 to 60 percent. Having a list of 500 subscribers who eagerly await hearing from you is far more valuable than a list of 10,000 subscribers who mostly ignor you.

Your list is your most valuable asset, so continually work towards building it bigger and treat your subscribers like friends and family that you genuinely want to help, and I guarantee, you will soon be literally writing your own paychecks, because, The Money really is In The List!



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