Have you ever heard the term, "The
Money's In The List?"
Well, if you have, then chances are
you've been looking for a way to make money online and if so, chances
are you've come across some very persuasive business opportunities
that were so well crafted and presented, that you knew for sure you
were going to finally make it big financially. So you bought into
the "hype" and jumped in with both feet (and a big chunk
of your paycheck) and after busting your buns and doing everything
the system, or your upline told you to do, you were no better off
financially than before you spent all those hard earned dollars and
wasted all those hours.
Hi, I'm Rod Martinsen.
I have been online since 1998, built
my first website in 1999 and in the year 2003, I came across an ebook
by Rosalind Gardner called, "The Super Affiliate Handbook."
I read it on my computer, then I printed it out and read it several
more times over the course of a few weeks.
I got so excited about affiliate marketing
that I just knew I would be swimming in money before the year's end.
But guess what? That year passed and then almost 11 more before I
realized what I was doing wrong.
In her book, Rosalind never mentions
building a list. She just talks about different ways of getting traffic
to your website where you could sell affiliate products and earn nice
commissions, but nothing about building a list.
Then over the years a whole bunch
more opportunities turned up like PushButton Xtreme, $25 Email Processing
System, The Rich Jerk, Google Sniper, The Clickbank Code and many
others that I poured money and time into with very little success
because I was sending all the traffic to the sales pages instead of
a lead capture page.
Statistics have proven time and again
that a prospect needs to hear about your opportunity, product or service
at least seven times before they will take action to join your business
or buy your product or service. It's called The Rule of 7, look it
up. So sending traffic directly to an affiliate sales page or a business
opportunity is a total waste of time and money, and I found that out
the hard way. Oh sure, I made sales, but it was never enough to write
home about. In fact I always spent more money on traffic than I got
back in commissions. And what really kicks me in the pants is that
I knew about list building years ago, but I just kept believing I
would eventually find the product or opportunity that would make me
rich without the hassles of building a list.
And then one day it finally sunk in.
The rule of 7. By sending all the traffic to the affiliate sales pages
I was only getting the offer in front of my prospects one time. So
if you don't get a prospect's contact information, how are you going
to get your offer in front of them seven times? You're not. The ONLY
way, is to build a list of names and email addresses. And with a good
lead capture page, you can always expect a 30 to 60 percent opt-in
rate and that means for every 100 visitors you buy, you will have
30 to 60 of them added to your list that you can market to for years
to come. It's a no-brainer. I firmly believe that if I would have
built a list in the beginning instead of sending all the traffic to
the sales pages, I would have had success with every opportunity and
affiliate product I promoted.
Is list building hard to do?
Once you have your lead capture page
setup, building your list is as easy as sending traffic to an affiliate
sales page. No matter what, you need traffic. So instead of sending
the traffic to a sales page, invest in a domain
name and hosting account of your own, build a lead capture page
and send the traffic there. You will also need an autoresponder account
to maintain your list. Aweber
is my autoresponder of choice and you can set it up to deliver an
unlimited series of emails to your list automatically, freeing up
your precious time.
The following video is a 2 minute snippet
from a webinar Mike Dillard did, who has over 488,000 subscribers on his
Imagine what a large list could do for
Now, we all know that a list that
size takes quite awhile to build, but even a small list, if done right,
can bring in a substantial income and by done right, let me explain;
When I first started building a list,
I was being trained by a mentor whom I paid $3,000.00 to teach me
how to become a solo ad vendor. Solo ad vendors rely on a very large
list because they are selling clicks. So let's say you wanted to buy
100 clicks at 60 cents per click, which is a pretty common price for
solo ad vendors. The first thing you would do is pay the vendor and
give him the link that you want him to send the traffic to. He would
then put your link in a system that keeps track of how many total
clicks and unique clicks you have received. Most vendors will over
deliver by 10%, which means your website would get 110 unique visits
from real people. The way they send you the clicks is by sending an
email to their own list and enticing them to click on a link in that
email. When they click the link, they are sent through the system
which tracks them and then sends them to your website. Once you have
received the amount of traffic you paid for, plus 10 percent, the
system will automatically stop sending you traffic and the traffic
that keeps coming into the system is sent through a rotator that serves
the clicks to other customers.
So, for a solo ad vendor to continually
be serving clicks to customers, they have to continually send emails
to their own list. Most solo ad vendors send three emails per day
to their list and below are examples of actual emails that four vendors
sent to their list. Notice how they write the subject line to entice
the subscriber to open the email.
As you can see by those examples,
the only purpose for sending emails like that is to get the subscriber
to click on the links. As you can imagine, inundating your list with
emails like that will get a lot of unsubscribes and some spam complaints.
I built a list of about 3000 subscribers in 2 months and when I was
sending emails like that to my list I felt very uncomfortable. Though
I was making money selling clicks, it just didn't feel ethical, and
besides, because of sending so many emails like those above, my open
rate got down to 2 and 3 percent. That means that only 2 or 3 of every
100 subscribers on my list were opening their emails. It didn't take
me long to realize that a solo ad vendor is not what I wanted to be.
I quit selling clicks and decided
to just send Clickbank affiliate offers to my list and believe it
or not, I actually made some sales. Even after inundating my list
with emails like those above, I was getting some sales and that is
when I realized that a list with a high open rate would be priceless.
I immediately started to plan a completely different strategy. Instead
of trying to sell something every time I sent out an email, I would
find a way to help them. To give them something that they wanted or
needed that was not self serving. And if I did send them an affiliate
offer where I would make a commission, it was NEVER a hard sell. Just
a simple suggestion and then in the same email, give THEM something
Since my list had such a poor open
rate, I deleted the entire thing and started over from scratch. Now
my subscribers look forward to hearing from me because I always have
their interests in mind and my open rate now ranges from 40 to 60
percent. Having a list of 500 subscribers who eagerly await hearing
from you is far more valuable than a list of 10,000 subscribers who
mostly ignor you.
Your list is your most valuable asset,
so continually work towards building it bigger and treat your subscribers
like friends and family that you genuinely want to help, and I guarantee,
you will soon be literally writing your own paychecks, because, The
Money really is In
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